Why square? We simply wanted to create something unique and found that there are no square integrated bracelet watches with square dials in the market (unless you check on Aliexpress, they have all kinds of shapes there).
Model One's shape is also not exactly square, but what we called "beveled square". We soften the edges of the square shape to ensure aesthetic quality and reduce the watch's overall foot print (or should we say wrist print?).
Another fun tidbit: The shape of the case (and its arrow hands) also loosely resembles the Big Ben, the most famous clock in the world.
And here's a shot of me showing my watch prototype in front the famous clock - do you see the resemblance?